Kindred Affiliates – Program for Casinos and Sports Betting

Up to 35% Revenue Share or Hybrid / CPA offers

Kindred Affiliates is the casino affiliate program responsible for promoting Maria Casino and Unibet Casino. Both brands offer players leading games from Microgaming, NetEnt, Jadestone and more as well as popular sports betting, bingo and poker deals.

The brand Unibet is probably one of the most popular and prestigious in the industry. MariaCasino was originally an online bingo site that soon expanded its activities to casino games (and focused on them). Kindred Affiliates has been around since 1997 and is marketed to players in most parts of the world, with the exception of the US and some other regions.

Benefits of Kindred Affiliates

  • Revenue share, hybrid / CPA deals
  • with sub-affiliate program
  • low minimum payment threshold of already 100 EUR
  • without processing fee
  • is supported by the NetRefer software


  • No players from the USA will be accepted
  • Negative amounts are taken over in the following month

Provision at Kindred Affiliates

Affiliates who successfully promote the online casino and sports betting brands will benefit from revenue sharing fees from 25% up to 35% (depending on the net sales generated by the affiliate’s recommendations for the brands). In addition, the affiliate program offers a fixed commission premium of 5% for partners who manage to win at least 20 new depositing players per month. Most Kindred Affiliates partners follow the standard revenue sharing scheme. Under this plan, the affiliate will receive a portion of the net revenue that his or her players will earn for related brands.

This is based on gross gaming revenues less taxes, betting fees, commissions and fees of third parties, financial transactions, bonuses and other advertising and chargebacks. Under this Affiliate Program, the commission percentage is determined monthly based on the affiliate’s performance. The more revenue the player’s players make, the greater the proportion of revenue they receive as commission, up to the maximum revenue level. Unfortunately, for affiliate affiliates, this plan has negative balances. This ultimately results in a loss of months on future profitability as no commissions are paid until a negative balance is returned.

Kindred Affiliates is open to negotiating with experienced partners about alternative commission plans. Such plans may include cost-per-acquisition (CPA) agreements and hybrid plans that combine both CPA and revenue-sharing commissions. These alternative plans must be worked out individually with an affiliate manager.

Partner tools and banners

Once you have a Kindred Affiliate account, you should be able to access a number of text links, banners, and other types of media that you can use to promote the different brands. Once you have successfully integrated these marketing materials into your websites, partners can track their referral progress with the affiliate program’s monitoring / reporting system.

As with affiliate marketing, the partner’s account dashboard can also be accessed here. In addition to only reporting on the referral campaigns, this system will allow you to check how many commissions the affiliate has earned.

Sub-Affiliate Program

Kindred Affiliates partners can further increase their revenue through a sub-affiliate program that earns them 5% of the commissions they receive from the sub-partners they recommend. Kindred Affiliates’ program allows affiliates to place affiliate tracking links on their websites and to pay for them based on the direct performance of the second-tier affiliates.

Üayment Details

Affiliates ensure that all partner commissions are paid within the first 15 days of each month. Affiliates must make a profit of at least 100 euros before they can qualify for payment. This is an adequate threshold according to current standards. From the commission no administration fee will be deducted. Affiliates can choose to receive their payments from Neteller or Skrill. Transfers are also an option, although they are generally more expensive.

The Kindred Affiliates Software

Through the program’s NetRefer platform, Kindred Affiliates’ affiliates can track their business in real time. This software solution integrates with the Kindred Affiliates website to provide real-time information about players, commissions, website activity and other important statistics. Affiliates can also access the latest promotional materials without having to contact an affiliate manager.


Although the name may have changed, Kindred Affiliates continues to be one of the most rewarding affiliate programs in the industry. With this program, formerly known as Unibet, affiliates can now officially promote 4 of the most respected online gaming brands: Unibet, MariaCasino,, and These sports betting, online casino and bingo brands have been around for some time and are known for their great service and casino games that combine well with rewarding bonuses and promotions.

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